SIAL (salon international de l’alimentation) the International Food & Beverage Tradeshow, is an annual show, alternately held in Montreal and Toronto. When the show is here, in Montreal, I dust off my ITWPA (International Travel Writers & Photographers Alliance) badge and go. Here’s a video from a past show that captures the ambience of the place!
It is so much fun to mingle with food professionals at all levels; introduce myself as a freelance ‘food and wine-focused’ travel writer and make such wonderful discoveries. I saw and tasted two fruits today, one from Panama, and the other from the Dominican Republic that I hadn’t even heard of before. It is very moving, to meet people who come to such trade shows with awesome products, full of hope to find distributors for their products. One young woman I met, from Panama, was selling a hot sauce based on her grandmother’s recipe. That was so cool!
Another product that caught my attention was a sausage from the Lac St. Jean area of Quebec, which had blueberries added to it! That just blew me away. It was absolutely delicious, with a very distinct flavor of blueberries in the meat! This company will soon start supplying stores in Montreal. They promised to let me know when and where, and as soon as I hear from them I’ll report the information here.
SIAL is co-located with SET Canada, the National Food Equipment and Technology Tradeshow — the two cater to the North American food-industry professionals. SIAL Canada and SET Canada are an integral part of the SIAL Group—the world’s leading network of food-industry shows— which has a presence on 4 continents (Paris, Montreal/Toronto, Shanghai, São Paulo and Abu Dhabi) counting 7,500 exhibitors and 200,000 visitors from 200 countries.
SIAL lasts three days…today was Day 1. So, expect to find very interesting food posts here in the next few days 🙂